Strategy: Since the event referenced s'mores, my challenge was to add a graham cracker and marshmallow layer effect to the headline type. I found the closest curvy typeface and printed the title out and drew over it, making it look more fluffy and curvier. The top layer has a brown grainy look like a graham cracker and  underneath is the white text to resemble the marshmallow middle. I didn’t add another layer because it would become to busy. My boss made the poster and she put my illustrated title on the poster. I was very pleased to know I gave what was expected.

Program: Adobe Illustrator